Pfeiffer said that the upcoming presidential election is probably the most important one we will face in our lifetimes. He noted that the polls literally mean nothing and we do not have enough information to make judgements about who can take on the task to beat Trump yet.
In a post-Obama Trump era as a Democrat, Pfeiffer said he is hopeful. In his book, Yes We (Still) Can: Politics in the Age of Obama, Twitter and Trump, Pfeiffer examines how Americans can control their own fate. He was inspired by the activism of Americans during the Trump Administration, including the Women's March, the 2017 protest against the travel ban at the San Francisco International Airport, and March for Our Lives. "If those people turn out and become active full-time citizens, then the future of this country is very hopeful," said Pfeiffer.
If Democrats want to win in the next presidential election, Pfeiffer suggests, "You have to be willing to run, to run to win―not to lose. Too many politicians are afraid of losing." Candidates must also be willing to experiment. The structure of the modern campaign is still fundamentally centered around television ads, mail, and phone calls to landlines. "We have to update the model of campaigns to succeed," said Pfeiffer, if the key for Democrats to win is turning out young people.
In a recent Tweet, Pfeiffer said, "To me, the biggest divide in the party is between the people who understand the threat of Trumpism and those who think we are just experiencing an aberration that will pass on its own." Pfeiffer expressed concern for the state of American democracy. "The Republican Party has been part of a concerted strategy based in the knowledge that the country is getting younger and more diverse and therefore more likely Democratic. So, they have been engaged in a strategy to ensure, by, from voter suppression, gerrymandering, changing campaign finance laws, to increasing the influence of billionaires, stealing Supreme Court seats and rigging the courts. That is all part of a strategy to ensure that a conservative minority that is plutocratic in nature will govern a growing, diverse, progressive, more populist majority."