quarter of respondents (26%) say they followed the Republican National
Convention very closely and 34% followed it somewhat closely, with 19%
following it not very closely and 20% not following it at all.
Of the respondents
following the convention (N = 845), almost half (46%) say they heard something
about it on Facebook. Only 16% say they heard something about the convention
two-thirds of those surveyed (64%) could correctly identify Cleveland as the
city hosting the Republican National Convention. Around four in ten (41%) knew
that Governor John Kasich did not attend the convention. Only around a quarter
(24%) could correctly identify actor Scott Baio as a convention speaker.
About the study
The National Agenda Opinion Project research was funded by the University of Delaware's Center for Political Communication (CPC) and the William P. Frank Foundation. The study was supervised by the CPC's Director, Paul Brewer, a professor in the Departments of Communication and Political Science & International Relations.
Results are based on telephone interviews with a representative national sample of 1,000 adult U.S. residents. Telephone interviews were conducted by landline (500) and cell phone (500, including 278 without a landline phone). The survey was conducted from July 21-24, 2016, by Princeton Survey Research Associates International. The survey included one day of interviews conducted before Trump's nomination acceptance speech and two days of interviews conducted after Clinton announced her selection of Tim Kaine as her vice presidential running mate. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 4.0 percentage points.
Readers should be aware that in addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of public opinion polls.
Detailed demographic tables.
Please contact Paul Brewer at (302) 831-7771 for more details about the survey's methodology.